language

Huixian: Culture and tourism shine and compete for fragrance

2024-06-18

360 ° view of Taihang in the Yunfeng Gallery of Baligou

Huixian City Cultural Tourism and Creative Exhibition Hall

Wanxian Mountain Cliff Corridor
 

  Cliff Gallery, Yunfeng Gallery, Danya Tianlu, and Shuifeixiu... With landscape as the focus, there are various experiential amusement projects that make people dizzy and ecstatic. Truly allowing tourists to experience the joy of tourism, with a high degree of relaxation, deep experience, and word-of-mouth dissemination.

  Chinese National Geography praised "Taihang Mountain, giving the most beautiful part to Henan, and the southern Taihang region where Huixian is located represents the essence of it".

  There are 7 A-level scenic spots in Huixian County, including 1 5A level scenic spot (Baligou), 4 4A level scenic spots (Wanxian Mountain, Baoquan, Qidingshan, and Guanshan), 2 3A level scenic spots (Baiquan and Qiugou), as well as Baiyun Temple National Forest Park, Guanshan National Geological Park, and Wanxian Mountain National Climbing Park.

  In recent years, Huixian City has taken building a "cultural and tourism famous city" and building a "cultural, tourism, and health nourishing county" as its strategic positioning, with promoting the integration of cultural, tourism, and creative development as the main line, and focusing on filling gaps, strengths and weaknesses, and promoting development. From January to June 2023, Huixian City received 9.0138 million tourists throughout the region, achieving a comprehensive social benefit of 3.966 billion yuan, depicting a brilliant chapter in the high-quality development of cultural, tourism, and creative industries.

  Implementing Brand Creation and Developing Global Tourism

  Focusing on creating vacation and health tourism destinations, we will deepen the development of the "homestay+" rural tourism industry and vigorously develop the "homestay economy". As of now, there are a total of 34 homestays in the city, among which the Sanhu Linjing Xiaoyuan homestay has been rated as a national Grade B homestay, and it has also been awarded a provincial-level 5-star rural tourism homestay along with the Taihang Secret Land homestay; 11 homestays in Huixian City were awarded the title of boutique homestay in Xinxiang City; Vigorously promote 9 under construction homestay projects, including Baimei Village Guesthouse, Nanpo · Liyuan, and Taihang Secret Realm Phase II, with a planned total investment of about 500 million yuan.

  Continuously improve the construction of high-quality cultural and tourism projects, and vigorously promote the construction of 10 ongoing high-quality cultural and tourism projects with a total investment of 2.883 billion yuan. We will focus on promoting the construction of key cultural and tourism projects such as Baoquan Baixing Ecological Water Town (Phase I) and Wanxianshan Flying Shuttle Project with a total investment of 2.25 billion yuan, and solidly strengthen industrial support.

  Promote the transformation from "cultural tourism+" to "+cultural tourism", achieve the multi-polar integration and development of cultural tourism with agriculture, education, sports and other fields, and use cultural tourism activities as a starting point to deepen and expand rural tourism and red tourism. Continuously holding a series of major cultural and tourism activities, including the China Xinxiang (South Taihang) Sports and Cultural Tourism Industry Exchange Conference and the China Walking Competition, Wanxianshan International Climbing Festival, Bali Gully Wind Plot, Baoquan Valley Yoga Carnival, etc; Carefully create 26 rural cultural and tourism brands, including the "Noodle Culture and Art Festival," "Xiangyang Flower Sea Culture and Tourism Festival," and "Chrysanthemum Culture and Tourism Festival."; We have launched participatory and experiential red research courses such as "Experience the Anti Japanese War Culture and Patriotic Education" and "Experience Military Life and National Defense Education". Throughout the year, we have undertaken more than 200 learning groups and trained more than 20000 party members. At the same time, the unique cultural and creative products such as agricultural specialties and intangible cultural heritage, as well as red cultural and tourism products launched, are deeply loved by tourists and have become new economic growth points.

  Driven by the integration of cultural, tourism, and creative industries, we will promote the cross-border integration of the cultural and tourism industry with sports, health and wellness, expand and optimize the cultural and tourism industry chain, and strengthen new impetus for the development of cultural and tourism.

  Develop sports tourism. Fully leverage the unique cultural history and landscape resources of Xinxiang South Taihang, utilize tourism resources such as national rock climbing parks, hanging roads, international hiking and fitness trails, and Taihang cliffs, develop "sports+tourism", develop mountain outdoor sports projects, vigorously build South Taihang Rock Climbing Cultural Town and South Taihang Outdoor Sports Park, and create high-quality sports tourism activities such as rock climbing, cycling, dry snow, hiking, and self driving.

  Develop cultural tourism and health care. Taking project construction as an important lever for the transformation and upgrading of the cultural and tourism industry, implementing the "health and wellness+tourism" strategy, vigorously promoting the Baoquan Baixing Water Town (Phase I) project, and creating a characteristic ecological town with complete service functions, beautiful ecological environment, cultural heritage, livability, business suitability, and tourism in the area; Actively carry out the creation of provincial-level rural health tourism demonstration villages.

  Integrating cultural, tourism, and creative industries to expand various business formats

  Packaging and developing agricultural specialty products such as hawthorn, creating the "Huixian Hawthorn" series of cultural and creative products and tourism products; Launch a series of traditional Chinese medicine health products such as Forsythia suspensa tea and Cassia seed; Extract Taihang culture and create various laser and carved cultural and creative products using laser images of Taihang leaves, Taihang micro stone sculptures and ornaments as carriers; Actively exploring the development of "Gongcheng Cultural and Creative", organizing and publishing high-quality ancient books, selecting and producing cultural and creative products such as celebrity stone carvings, replica rubbings, folding fans, bookmarks, and playing cards.

  Promote the innovation and development of traditional craftsmanship, and launch characteristic non heritage cultural and creative products such as Chai porcelain, Gongyan, and clay sculpture. At the same time, guide inheritors of intangible cultural heritage to establish online sales platforms and promote intangible cultural heritage products such as hawthorn cake, Zhao Shitang knife, and pyrography. Gather agricultural specialties, intangible cultural heritage, cultural and creative products, establish Huixian Gongcheng Cultural and Creative Co., Ltd., carefully build the first cultural and creative exhibition hall in Xinxiang City, organize cultural and tourism cultural and creative product exhibitions, comprehensively promote cultural and tourism cultural and creative products, and gradually improve the cultural and creative product exhibition and sales platform.

  Focus on the cultural and tourism consumption market and create a gathering area for nighttime cultural and tourism consumption. Relying on the advantages of tourism enterprises such as Baligou and Baoquan, we will expand the "night+" model, develop diversified night travel experience projects such as immersive and immersive, and hold various night themed festival activities with local cultural and traditional characteristics, igniting the potential for night cultural and tourism consumption.

  Continuously promoting the integration strategy of cultural, tourism, and creative industries, combining Huixian's rich cultural heritage with abundant tourism resources, continuously expanding its "performing arts+tourism", and launching a large-scale horse racing live performance "Mu Guiying's Battle of Hongzhou", which performs more than 200 times a year and attracts more than 160000 tourists; Launch a landscape based live performance of "Dreaming of the Taihang Mountains", with over 100 performances annually and attracting more than 130000 tourists; The immersive cliff light and shadow night tour project "Guo Liang 1972" attracts more than 300000 visitors annually.

  Actively encourage cultural and tourism enterprises to combine the characteristics of local culture and tourism resources to hold various themed festival activities rich in local nighttime cultural traditions. Electronic music DJs, camping, barbecues... Night tourism activities keep coming and going, and the popularity of night food markets remains high; The Liuyequan Camping Base has sparked a new check-in craze with a "camping+" model; The music feast at Wenchang Square and the night food market at Shangquan Square attract many residents and tourists to come and visit.

  Actively adapting to new needs, requirements, and changes in cultural and tourism development, vigorously developing diversified cultural and tourism consumption products such as leisure vacation and immersive experience. Building a rural tourism brand, enriching the "culture+tourism" industry, relying on the historical and cultural resources of Huixian City, traditional Chinese medicine culture, red culture, landscape architecture, etc., and accelerating the cultivation of the research-oriented tourism industry.

  Sharing Development Achievements of Cultural Tourism, Creativity and Benefiting the People

  Huixian City adheres to the guidance of cultural revitalization, strengthens cultural positions, develops cultural and creative industries, and allows the people to enjoy the fruits of cultural development.

  We plan to apply for a special fund of 20 million yuan to build a museum, creating 7 historical and cultural themed paths that reflect the regional characteristics of Huixian and 2 red revolutionary cultural relics paths. We will vigorously carry out cultural themed research and learning activities, tell the story of Huixian well, and enhance cultural confidence. With an investment of over 5.5 million yuan, 9 urban study rooms have been built, achieving convenient, inclusive, and intelligent reading; 278 rural cultural cooperatives were registered online, which stimulated the enthusiasm and endogenous power of rural people to participate in public culture. A national intangible cultural heritage project, Huixian Paper Cuttings, was established. Four "intangible cultural heritage workshops" were built, and five county-level projects, including "Huixian Kiln" porcelain firing skills, were promoted to municipal projects.

  Since the beginning of this year, the Culture, Radio, Television and Tourism Bureau of Huixian City has organized and held the first Qidingshan Cup "Women's Exhibition and Pursuing Dreams in a New Era" large-scale celebration of the 38th Square Dance Competition in the city, in accordance with the "National Rural Cultural Activity Year Work Plan for" Earth's Joy Song "issued by the Ministry of Culture and Tourism. More than 600 people from 22 representative teams in the city participated; Organize a "Half Hour Reading Together" nationwide reading activity with the theme of "Nurturing National Spirits and Cultivating Cultural Confidence", with 160 sub venues set up throughout the city and more than 15000 participants; Holding intangible cultural heritage exhibitions and exhibitions, as well as the "Intangible Cultural Heritage Shopping Festival" event, with over 1500 participants; More than 40 mass cultural activities, including "Intangible Cultural Heritage on Campus," were carried out; Holding 13 types of adult public welfare training courses such as dance and calligraphy, with over 400 participants in the training; We conducted a series of reading and lecture activities on "Traditional Culture Special Digital" online, with over 30000 views and 5000 likes.

  At the same time, with tourism consumption and nighttime culture as the core, focusing on "night food, night tourism, night entertainment, and night reading", we strive to create a batch of high-quality nighttime economic carriers, shape the quality of night tourism in Huixian, and help fuel the nighttime economy. The study not only provides services such as book borrowing and self-study, but also combines reading with cultural and tourism consumption, gathering cultural and creative industries, catering, and performing arts in the study, attracting a large number of people and tourists, becoming a popular leisure and entertainment hub and a popular check-in spot for internet celebrities.

  272 "Stage Art to Grassroots" activities are held annually, including 22 at the provincial level and 250 at the local level in Huixian City. We will bring award-winning plays from provinces and cities, such as "Xianshan Qiyuan," "Lady Dayi," and "Qingmei," with high artistic standards and popular among the public, and continuously launch cultural activities such as the "National Day Drama Culture Week," "New Year's Drama Gala," and "Huixian City Drama Fan Competition," allowing more people to share the achievements of cultural reform.

  Organize large-scale cultural and tourism themed events such as "Shaolin Kung Fu Martial Arts Taihang", "Folk Culture and Music Taihang", "Crossing the Wall Tour Taihang", "Celebrating the Great Sage and Celebrating Taihang", Bali Gou "Spring Festival", May 19th China Tourism Day, the 12th Provincial "Three Mountains Together" National Fitness Conference, Cultural Tourism and Sports Carnival, Guan Shan Taihang Tianlu Self driving Tour, Baoquan Valley Tent Festival, and the 2023 China Baiquan Medicine Fair - Xinxiang South Taihang Cultural Tourism and Health Industry Development High Level Forum.

  Actively promote the digital and intelligent development of cultural and tourism in Huixian City, solidly carry out the intelligent and intelligent work of scenic spots, and improve the construction of the three major systems of intelligent management, intelligent services, and intelligent marketing. Integrate "food, accommodation, transportation, travel, shopping, and entertainment" resources, focus on promoting the development of smart cultural and tourism apps, achieve a "one code access" experience of "use and go", and strive to build a destination smart tourism and comprehensive tourism brand image.

  To expand and strengthen the cultural, tourism, and creative industries, develop comprehensive tourism, lead the high-quality development of cultural, tourism, and creative industries, and build a number of important national health and wellness bases, Huixian City's cultural, tourism, and creative development is at its right time. Standing at a new starting point, Huixian City's cultural, tourism, and creative industries will surely usher in a new leap.